Cup number 2: Shennandoah Diaz – marketing maven, creative thinker and fellow learn-a-holic

Shennandoah Diaz - Cup 2 Coffee With a StrangerThe deets:

    • Cafe Medici on Congress in Austin
    • 2:00pm
  • Soy vanilla latte for her and an Americano for me

Background: My social media guru friend, Jill gave me Shennandoah’s name and email and told me I needed to meet this gal.  Turns out they connected via Twitter (how very 2012) so there you go.

After such a wonderful first cup, I wondered if the second cup could live up to its predecessor. I’m happy to say, this cup was fantastic! My feeling is, each will be so unique that comparing them won’t be possible or necessary.

Shennandoah is one cool chick!  And after visiting for nearly two hours, I walked away with a head full of unasked questions.  Not because she wouldn’t have answered them (she’s an open book), but simply because I suspect after being drilled for hours, one grows weary of being “interviewed”.  You only need to look to an episode of 48 Hours Mystery where the guy confesses to a murder he didn’t commit (presumably) to see what I’m talking about.  People break under the tension.  I liked her too much for that to happen, so I decided to save them up for next time.

Shennandoah and I only explored the tip of the tip of the tip of the iceberg.  But I got enough to be left in awe of her as a mother, a sister, a friend and a social activist.  Here’s what I know.

Struggle was a common theme coursing through our conversation.  She shied away from sharing details, but when talking about her teenage years she blushed as she searched for a delicate way of telling a virtual stranger she was a bit of a “good girl gone bad”- her words.  Something we all can relate to on some level – mistakes made along the way of becoming the people we are today.  It’s the human experience.  But the details of which are often not the stuff we brag about.  I didn’t push.

Twenty-one.  An age when Shennandoah should have been experiencing the frivolity of youth, she was instead experiencing extreme poverty and homelessness.  By 23 she found herself the unwed mother of an infant daughter. When asked what the best mistake she ever made was, this moment in time is what she described.  She had an idea of the kind of mother she wanted to be, knew she was capable of being and her baby deserved.  But as she looked at her situation, she was painfully aware of how far apart that ideal and her reality were.  She decided in that moment to change everything.  She got back into college, worked her ass off while taking 15-18 credits each semester and taking care of a baby and rose above the situation.

Later on when I asked her what story she finds herself telling the most, she said it is this story of her evolution as a mother that gets shared most often.  Largely because it was a defining moment in her life and is the backdrop to virtually any story she tells.  Perhaps most surprisingly so, professionally speaking.

Shennandoah has a mission in her career to empower people.  She believes, based on her experience as well as research she did when working on her Economics degree, that private businesses are the best agents for change.  She says, “Private enterprise is better able to address social issues than government or NGOs.”  Having been a homeless, single mother on welfare, she has a unique vantage point that most of those in public office making decisions are fortunate to know nothing of.  And yet they wield the power.

So where did this drive to leave her mark on the world come from?  I suspect her parents. She shared with me that she comes from a family of overachievers.  And it started young.  I asked her what the most memorable thing about her is and she named her unusual way of looking at things.  At 10, Shennandoah had two life goals and the first was to force people to think, and to think differently.  At that young of an age she was already frustrated by our black and white society.  She says, “Everyone is so A or B and I said, what about D, or E, or 3 or zed?”  She says she is remembered because she is frank and honest and that tends to “shock the hell out of people”. Love that!
Her second life goal at age 10, and still today, is to live life without regret.  This was another common theme throughout our chat.  In Feb. she nearly lost her dad due some serious health issues and it made her take stock of her life and to look honestly at her actions to evaluate if they were in line with what she wanted to get out of life.  Again, she made several drastic changes in her personal and professional life to course correct.  According to Shennandoah, a life without regret isn’t about not making mistakes. She admits there are things that she wishes hadn’t happened and agrees life would have been easier without the struggles. But its all a part of the journey.

When asked what the happiest moment in her life was, she says it’s right now. That’s what I always hope to hear.  When you live your life with intention, know who you are and make efforts to align your actions to your intended outcomes, life should be the very best right at this moment.  But it rarely happens that way – at least not for most of us.

Shennandoah’s career is right where she knows it should be and for the first time in a long time, she feels satisfied.  After having run her own successful marketing business, she was exhausted by having to be the general. Three years ago, she encouraged her sister to start a business and has helped her with the marketing and branding over the years.  After a lot of thought and consideration, she decided to accept her sister’s offer to work in the company and believes she has the best of all worlds.  She describes herself as an Intrapreneur which she defines as someone with the drive of an entrepreneur working within the framework of someone else’s company.  As a wonderful side effect, the experience has already brought she and her sister much closer and their mutual respect for one another is what makes working together so easy.

 

Shennandaoh has spent the last two years on a journey toward alignment and balance and has found peace in letting go.  She sites yoga and meditation as two effective vehicles for her.  In yoga she has witnessed the balance between strength and flexibility; power and vulnerability and found stillness in movement.  Meditation teaches her to quiet her monkey mind and to focus on the present.  She says she is aware of the past, can see the future but lives in the moment.  “Just go with it!” she exclaims.  And I think I may just take her up on that.

Check Shennandoah out on LinkedIn or follow her on Twitter.

3 thoughts on “Cup number 2: Shennandoah Diaz – marketing maven, creative thinker and fellow learn-a-holic

  1. I love the way you introduce us to the PERSON instead of leading with their profession. At the beginning of the article I kept asking, “But what does she DO?”, and then I had an ah-ha moment… people are soooo much more than what they do, but isn’t it funny how that’s often our first question? “Hi, nice to meet you! What do you do?” Note to self – work on my intro. 😉

    1. Thanks Tracey! Your insights are fantastic and I’m glad to know I’m not alone with the whole “what do you do?” thing. I agree, it’s a good thing to strive for; to find another way to uncover a commonality beyond the usual of work, school, family. I will challenge myself to ask three fun questions before I ask one of the standards.

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